It all began with Slide Tribe

A brand making custom sliders for sports clubs and businesses. What started as a hobby grew into a global business, supplying Google, Red Bull, and HSBC, and professional teams like Harlequins and Rangers. After four years, we sold the company - but that was just the beginning.

After Slide Tribe, I launched Race Day Prints. A personalised marathon poster brand for runners to celebrate their biggest achievements. It became my second successful exit, and deepened my passion for building products people love.

Next, I raised a VC round to build a Shopify app that connected complementary brands through first-party data collaboration. It didn’t scale but it taught me more about the Shopify ecosystem, community, and what brands truly need to grow.

I've also worked in the ecom team of global 8 figure global brand leading CRO and A/B testing. Vital experience that shapes how I build all stores at Greenlands Studio.

From there, I created Greenlands Studio. A Shopify studio built by an ecom founder, for ecom founders. I wanted to help other brands using everything I’d learned about design, data, and conversion. The name comes from Greenlands Road, where I grew up

Greenlands exists to help founders grow brands that last. Every store we build combines beautiful design with data-backed strategy. Turning products into profitable, scalable brands.

When I leave my laptop

You'll find me outside! I’m passionate about sports. I’ve completed marathons, ultramarathons, and an Ironman. Training teaches the same lessons as building businesses: discipline, patience, and consistency. When I’m not working, you’ll find me outdoors. Which is also where Greenlands comes from

You’ve seen how I've built, scaled, and sold brands. Now it’s your turn. Whether you’re launching your first store or ready to take your brand to the next level, we’ll help you create a Shopify site that converts and grows with you.